You’re in a store and see something that catches your eye: a top, a bag, a pair of shoes. And almost instantly, you think: I don’t have anything like that. It feels like a perfectly logical reason to buy it. It's an intentional, smart purchase precisely because it would be bringing something fresh & different to your closet... or is it? Just the other day, one of my members in The Shopping Shift was struggling with this dilemma, so I asked her the question that most shoppers never stop to...